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New UPP Contact Lens Pricing in Effect

The four largest contact lens manufacturers in the United States, CooperVision, Alcon (Ciba), Bausch & Lomb and Johnson & Johnson (Acuvue) have recently put into effect new unilateral pricing policies (UPP) on some of their products.

These policies are designed to ensure that patients will receive the most consistent prices on contact lenses regardless of where they purchase them.

These contact lens companies are now setting the minimum prices on certain lenses that doctor's offices, big-box retailers and all online vendors such as 1-800 CONTACTS can charge patients.

Although doctor's offices and retailers are permitted to sell the UPP affected contacts for a higher price than the manufacture's minimum retail price, they cannot sell them for a lower price.

Here at Valentine Eye Care we have always been competitive with our contact lens prices.  With these new unilateral pricing policies going into effect, patients can be assured that we will continue to sell UPP affected contacts for the lowest allowable price set by the manufacturer.  Hence, there is no longer a need to "shop around" since we have adopted the policy of selling contacts for the minimum allowable retail price. 

Please ask about our Contact Lens Advantage Program.

In addition, patients who currently wear Acuvue Oasys brand contact lenses can no longer purchase 6-packs of this lens after July 1, 2014.  The Oasys lenses will now only be available in a 12-pack or a 24-pack.  One 24-pack per eye is an annual supply and is a better value than two 12- packs per eye.  

Please contact us with any questions or concerns you may have regarding the new UPP contact lens pricing policy.



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